5 Facebook Ad mistakes to avoid
A huge reason that people don’t use Facebook Ads, is the fear of wasting money. However, it’s highly likely that the reason money is wasted is that your Facebook Ad is ineffective.
Take a look at these 5 Facebook Ad mistakes to avoid, so you have the best chance of seeing results.
1. Using the wrong objective
If you don’t understand what a Facebook Ad objective is, then I can guarantee you’re probably using the wrong one. Facebook has several different objectives to choose from and they focus on what you want to get from your campaign.
For example, you can
If you want customers to provide you with their contact information, there’s a specific ad objective for that. When you’re looking to get more Facebook page fans, there’s also an objective for that. Selecting the wrong objective will lead to you throwing money at ads that aren’t giving you the result you wanted.
For example, you won’t gain many sales from your e-commerce shop by choosing post boost or engagement as your objective. You need to select the sales conversion objective and set the ad up appropriately.
2. Not updating your ad creatives
It’s all too easy to re run the same ads over and over, especially if you were seeing results in the first place, but audiences tire of seeing the same thing popping up in their news feed. The liklihood is, once you’ve been using the same ads for a while, people will be bored and therefore your results will dwindle.
Try updating your ads regulalrly so you keep your audience engaged.
3. Targeting ads poorly
Targeting the right audience is crucial to the success of your Facebook Ad. You don’t want to show a product for teenagers to men in their 60s.
If you don’t know who your audience is, you should spend some time researching this before starting your Facebook Ads.
Once you are as detailed as possible with your audience targeting, you will begin to see more valuable responses to campaigns.
4. Misleading or false content
While it may be tempting to exaggerate about your product or service to initially gain attention, in the long run, this strategy won’t do well.
People are wise to scams and ‘too good to be true’ offers, so being up front and honest will yield more valuable results than tempting the ‘quick clicks’ with click bait.
5. Slow loading landing pages
Facebook doesn’t like anything that could give a negative user experience. If you are directing people to a landing page that it not mobile optimised, loads slowly or could disrupt the online experience in any way, your ad will suffer as a result.
There are also plenty of things you can do to give your ad the best chance of performing well. For more hints and tips on how to get more conversions from your Facebook ad, download my FREE Facebook Ads Conversion Kit or purchase my Complete Facebook Ad Building Guide (NOW ON SALE FOR JUST £7!).